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Recycling is one of the techniques implemen-ted by it to reduce its environmental footprint.Paperboard supplied through sustainable forest with necessary strength and stiffness is used to produce packages.It has an engaged approach and has made voluntary commitment to the European Union to combat illegal logging.The company is making continuous efforts to develop more sustainable models of consumption and production.It is a rapidly growing trend that is by no means restricted to these 3 countries, and even in some Asian countries like Malaysia, CSR reporting is mandatory for all public listed companies.Whether CSR reporting is mandatory or voluntary, the strategy for embedding CSR into the business which precedes reporting, needs first of all a well-researched conviction that this is needed and beneficial.

It is encouraging to note that several companies in various different countries have moved well beyond discussion, into planning and implementing strategies to embed CSR into business operations.It is an excellent example of the business case for CSR, which other companies can also follow, developing their own models in line with their own businesses. s leading food processing and packaging solutions company, Tetra Pak, started its operations in Pakistan 29 years ago in 1982. And in March 2011 Tetra Pak Pakistan commenced production at a new state-of-the-art factory, set up with an investment of nearly Euro 100 million.Throughout this growth period, the company has ensured that its business runs in an environmentally sound and sustainable manner, believing in “responsible industry leadership, creating profitable growth in harmony with environmental sustainability, and good corporate citizenship.” This business ethos of course comes down from the parent company which has for long followed a triple bottom line approach to its business.Not only is this the ‘need of the hour’ all over the world, especially for high energy usage businesses, it is particularly vital in the Pakistani context, where the country is facing a huge shortfall of energy of 3000 to 4000 megawatts, or about 25 percent of demand, and with no long-term solution in sight.